Governments and Soft Power: Their Creative Approaches

This week’s PD News headlines focused on governments’ creative approaches to maximize soft power. Morocco is using investments, religion, and culture to boost stability in the Sahel and Africa, while India’s Prime Minister Modi's trip to Europe successfully strengthened its bilateral relations. Other headlines looked at the Ethiopian minister chosen as the first African to lead the World Health Organization, China’s growing global influence, and Estonia’s use of tourism brochures in nation branding.


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