Zuriel Oduwole, the 14-year-old Nigerian filmmaker and advocate, who has received much fame on the international scene recently, was a guest of the United Nations Educational, Scientific and Cultural Organization (UNESCO) at a conference on gender equality in France. Oduwole was part of 55 women invited by Irina Bokova, the UNESCO Director-General. They were to gather to discuss the soft power approach to women's development.

Since the Bush administration created the doctrine of the three D’s — Defense, Diplomacy and Development — after 9/11, diplomacy and development have often been conflated as part of policy-makers arsenal of soft power tools. Confusing the two very distinct, but equally important, disciplines does a disservice to both and has often compromised their effectiveness. 

What could the UAE do to rise even faster up the soft power league table? It could design and build the first embassy of the future. The original embassies were not buildings but missions of people, sent out to connect, trade and influence. The embassy of the future will return to this idea, representing the dynamism and brand of a country. It will serve as a hub for dialogue, innovation, and exchange, much like the UAE itself.

Jeju is the largest island off the south coast of the Korean Peninsula. Jeju Island has long been the country's favorite domestic holiday destination, thanks to its beautiful beaches, lush countryside and seaside hotels designed for rest and relaxation. [...] The island is also one of South Korea's best places for public diplomacy.

President Uhuru Kenyatta has many women - in his Presidency. [...] Unlike his old man, President Uhuru has many women who, behind the scenes, are said to be the ‘soft power’ of his presidency. And more than ever before, these women hold crucial positions even as Uhuru bids for a second term in the do-or-die August 8 General Election.

President Emmanuel Macron’s mastery of public imagery, like that of Barack Obama, conceals a highly calculated, choreographed communications policy. [...] “For a president, everything is a story of symbols. He needs to have total control,” comments Albert-Alexis Galland, director of strategy with Kaolin.