Estonia has carved out a niche as a startup hub and a friendly environment for foreign businesses. Its biggest innovation, however, lies in e-government. Citizens of this tiny Baltic nation can conduct almost every encounter with the state online. [...] These achievements have made e-government a potent source of soft power for Estonia.

Last week, Korean pop group Twice made its “official” debut in Japan, featuring the release of a Japanese-language best-of compilation and a showcase at Tokyo Gymnasium on July 2. [...] Japanese media has primarily focused on the fact three of Twice’s members are Japanese. [...] The Japanese members are shown as soft power superhumans, helping Japan’s image in Korea.

Fourteen years ago, it was founded as a local coffee and bakery chain store in a Taiwanese night market. Today, a U.S. city mayor signed an official document creating a day in its honor. [...] Some local Taiwanese businesses saw this recognition as proof of how proactive the U.S. government had become in attracting investment." Others saw it as a more profound sign that a sector of Taiwan's soft power in the U.S. was on the rise.

Zuriel Oduwole, the 14-year-old Nigerian filmmaker and advocate, who has received much fame on the international scene recently, was a guest of the United Nations Educational, Scientific and Cultural Organization (UNESCO) at a conference on gender equality in France. Oduwole was part of 55 women invited by Irina Bokova, the UNESCO Director-General. They were to gather to discuss the soft power approach to women's development.

Since the Bush administration created the doctrine of the three D’s — Defense, Diplomacy and Development — after 9/11, diplomacy and development have often been conflated as part of policy-makers arsenal of soft power tools. Confusing the two very distinct, but equally important, disciplines does a disservice to both and has often compromised their effectiveness. 

What could the UAE do to rise even faster up the soft power league table? It could design and build the first embassy of the future. The original embassies were not buildings but missions of people, sent out to connect, trade and influence. The embassy of the future will return to this idea, representing the dynamism and brand of a country. It will serve as a hub for dialogue, innovation, and exchange, much like the UAE itself.

Jeju is the largest island off the south coast of the Korean Peninsula. Jeju Island has long been the country's favorite domestic holiday destination, thanks to its beautiful beaches, lush countryside and seaside hotels designed for rest and relaxation. [...] The island is also one of South Korea's best places for public diplomacy.