Principal Investigator:
Yoav Dubinsky, CPD Research Fellow 2021-23

David Ellwood, Senior Adjunct Professor of Johns Hopkins University, SAIS – Bologna, discusses the risks and opportunities of Persian Gulf countries' investments in Soccer.

In the wake of the World Anti-Doping Agency's sanctions against Russia, the nation's soft power has taken a hit with Russia losing opportunities to conduct diplomatic activities. 

Bond University student Andie-Lee Cilliers takes a look at the role of rugby in South Africa's sports diplomacy history.

As an iconic British brand and soft power asset, the Premier League engages a more global audience through its Asia Trophy.