Dr. Yoav Dubinsky is an Instructor of Sports Business in the Lundquist College of Business at the University of Oregon, where he teaches courses on sports, business and society and on marketing. Dr. Dubinsky is a sports researcher and a former sports journalist with over 15 years of experience covering and researching sports around the world. His interdisciplinary scholarship focuses on sports, place branding, public diplomacy and country image. Dr. Dubinsky received a Ph.D. from the University of Tennessee, Knoxville, writing his dissertation on Israel’s use of sports for nation branding and public diplomacy. Born and raised in Tel-Aviv, Israel, Dr. Dubinsky has published over a dozen peer-reviewed academic publications including in journals such as Place Branding & Public Diplomacy. As a journalist, Dr. Dubinsky covered hundreds of national and international sports events, including three Olympic Games from Beijing, London and Rio de Janeiro. Dr. Dubinsky has been involved with the International Olympic Academy in Olympia, Greece, using sports as a tool to promote inclusion in diverse international environments.

His current research project, Sport-Tech Diplomacy in the Tokyo Olympic Games, focuses on the intersection of sports, technology and public diplomacy in the context of the Olympic games to be held in 2021 amid the COVID-19 pandemic.