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![Photo by Paolo Margari | CC BY-NC-ND 2.0](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/13926930841_44a0b56a20_o.jpg?itok=blpbxZti)
The second edition of Nation Branding: Concepts, Issues, Practice is now available, and features the role of nation branding and image management for international governments including China, Cuba, Ghana, India and the United Arab Emirates.
![Photo by Trey Ratcliff | CC BY-NC-SA 2.0](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/18092015_TWiPD.jpg?itok=enz1csPn)
What is the relationship between media, message and public diplomacy?
![Photo by Andreas Klodt | CC By-NC-SA 2.0](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/soft%20power.jpg?itok=pKzhuuDO)
This week’s public diplomacy news headlines showcased the role of soft power in seducing global publics.
Saying goodbye can take many forms, but none quite like a farewell blog post penned by the United Kingdom’s departing ambassador to Lebanon, Tom Fletcher: “Sorry to write again. But I’m leaving your extraordinary country after four years. Unlike your politicians, I can’t extend my own term.”
The Qatar Embassy in London co-sponsored the day-long event in partnership with the Mayor of London, Boris Johnson. Diplomats and staff from the embassy, assisted by volunteers from Qatar, were on hand at the festival to showcase the culture and traditions of the country and offer hospitality on the day.
![Image from Crystian Cruz via Flickr Creative Commons](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/14238506068_e14b0cabb1_o.jpg?itok=L5NbChRJ)
This new article by three U.K. sports scholars evaluates and assesses how and why governments are leveraging sports mega-events, including the 2012 London Olympics; the 2014 FIFA World Cup, Brazil; and the forthcoming 2016 Rio de Janeiro Olympics, to bolster their nation-brand and foreign policy strategies.
The results of the June 2015 G7 Summit.