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Turkish faith-based NGOs are harnessing a positive image for Turkey in recipient countries.

Non-governmental organizations, together with government institutions have been major stakeholders in Turkey’s African initiative. Humanitarian assistance, development aid, humanitarian diplomacy, and exchange diplomacy are central to Turkey’s existing involvement in Africa.

Besides goodwill, another major motivation behind humanitarian assistance is exerting influence. Influence can emerge through cultural, economic, or political means. Political means seeking to resolve a conflict through humanitarian assistance and institutions practicing humanitarian efforts can be identified as ‘humanitarian diplomacy’.

As an emerging middle power Turkey has been actively seeking to exert influence, specifically in the Middle East and in Africa through means of public diplomacy. Educational exchanges, cultural institutions, media outputs, international conferences, infrastructure aid, and humanitarian assistance are Turkey’s most notable governmental and non-governmental public diplomacy tools.