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Yoga image by kjpargeter via freepik.com

As International Yoga Day grows global awareness of the practice, India's government and cultural organizations are taking steps to shape the narrative.

Incense image by Meena Kadri via Flickr.com

How India fares in soft power rankings is a reflection of how its global cultural products are recognized, writes Aparna M Sridhar of Soft Power Magazine.

India's Namaste greeting follows social distancing guidelines and has been adopted by world leaders, writes Aparna M Sridhar of the Center for Soft Power.

Aparna Sridhar of the Center for Soft Power notes how beauty pageant contestants communicate complex ideas and symbolism on the world stage.

In anticipation of Ayurveda Day, Aparna Sridhar of Center for Soft Power writes how the Ayurveda system's unique approach to healthcare is a source of India's soft power.