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In 2012, Fergus Hanson released two reports covering the scope of "e-diplomacy" within the U.S. State Department. He provided a broad view of how the State Department had adopted social media and other IT platforms to accomplish the business of diplomacy. Facebook pages for U.S. embassies, tweeting ambassadors, and new forms of knowledge management were among the examples cited to illustrate a larger trend towards the incorporation of information technology into the practice of statecraft.

APDS Blogger: Shaocong 'Amanda' Hu

On Jan. 19th, the USC MPD Beijing Delegation attended a roundtable themed “The Present Situation and Prospects of China’s Public Diplomacy” sponsored by the Charhar Institute, a leading public diplomacy and international relations think tank in China.

As part of the new year festivities, Culture Posts is focusing on the relatively new concept – relationalism – and its implications for public diplomacy. Relationalism is still so new it is not yet in the dictionary. It is only beginning to make its debut in academic journals.

What is perhaps most ironic about relationalism is that it appears to have been hiding in plain sight. All that was needed to see it was a different perspective or lens.

A 3rd Dimension

APDS Blogger: Dao-Chau Nguyen

On a recent MPD trip to Beijing, a research group focused on Corporate Diplomacy. We listened to Chinese corporate social responsibility (CSR) experts including practitioners from a state-owned enterprise (SOE), a corporate philanthropy magazine, and several public affairs firms, all of whom shared their thoughts on the different concepts of CSR that currently divide the East and the West.

In honor of the New Year (both West and East), I would like to share a relatively new lens for viewing relations in public diplomacy. Many may have heard of the terms individualism, which privileges the individual, and collectivism, which favors the collective or group. What they may not have heard about yet is relationalism, which privileges personal relations. At the time of this writing, relationalism literally “isn’t in the dictionary” – at least the most prominent one in the English-language.

Re-Framing & Re-Imagining the American Brand Abroad

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