A curated selection of public diplomacy-relevant news from a global cross-section of English-language media outlets, including independent, corporate-owned, and state-sponsored sources. The stories featured don't necessarily represent CPD's views nor have they been verified by CPD.

Sun Tzu and the art of soft power

Chinese leaders, determined to persuade America that they mean no harm, have recruited Sun Tzu to their cause. China is hamstrung by a contemporary culture that has little global appeal. Since the present is a hard sell, China is having to lean heavily on the distant past.

Tags: china, Cultural Diplomacy, nation branding, public diplomacy, confucius

Museums as Soft Power (Video)

How does culture sell a nation? Monocle and the V&A host a lively discussion on museums as soft-power ambassadors, with panellists including nation branding expert Simon Anholt, the senior French heritage curator Lurence de Cars and the Minister of State at the UK's Foreign and Commonwealth Office.

Tags: soft power, united kingdom, france, culture, museum diplomacy, simon anholt, museum

Uzbekistan, Tajikistan discuss value of public diplomacy

Each country has a sizable diaspora from its neighbour – Tajikistan’s population is 15% Uzbek, while Uzbekistan’s is 5% Tajik – and shared cultural values. Those factors indicate that public diplomacy, an approach used frequently in Central Asia, could lead to significant progress in bilateral ties, observers say.

Tags: public diplomacy, diaspora, mutual understanding, central asia, uzbekistan, tajikistan

The Buddha factor

After the Dalai Lama fled Chinese-controlled Tibet to India in 1959, several key monks of Tibet have followed suit. “The presence of all the religious heads of Tibet on Indian soil gives India a kind of power that China cannot match... India hosts the emotional and cultural core of a vast part of Chinese territory,” said Tsering Phuntsok of Norbulingka Institute for preservation of Tibetan culture.

Tags: china, soft power, india, tibet, dalai lama, buddhism

American “Hip Hop Jam Sessions” in post-revolution Tunisia

The "hip hop jam session" between African American hip hop musicians and Sfax native El General is at the core of the hip hop diplomacy: critical cross-cultural exchange and dialogue achieved through musical collaborations. The interaction between youth through a shared global language (hip hop and social media technologies) may be a "bab" for this bilateral political and cultural education.

Tags: united states, Cultural Diplomacy, public diplomacy, africa, non-state pd, hip-hop diplomacy

China banks on bloody blockbuster to win friends … and Oscars

China's most expensive film, a bloody blockbuster about the Japanese army's massacre of civilians in Nanjing, will be released in cinemas across the country on Friday as Beijing steps up its efforts to project its "soft power" across the world.

Tags: china, soft power, media, public diplomacy, film diplomacy

A roadmap for South Africa by Miller Matola

What the report does highlight, however, is the need for SA to change some perceptions of our investment and economic climate.
SA remains a globally competitive economy and our best practices – in banking, stock market regulation and auditing and reporting in particular – have drawn favourable ratings from other world bodies.

Tags: nation branding, public opinion, south africa, national image, economic development, brand south africa

Sun Tzu and the art of soft power

Mr Nye himself drew a link between soft power and Sun Tzu in a 2008 book, “The Powers to Lead”. Sun Tzu, he said, had concluded that “the highest excellence is never having to fight because the commencement of battle signifies a political failure”. To be a “smart” warrior, said Mr Nye, one had to understand “the soft power of attraction as well as the hard power of coercion”.

Tags: china, soft power, hard power, joseph nye, confucius, chinese communist party, sun tzu

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