Sports scholars and academics Jonathan Grix, from the University of Birmingham, and Paul Michael Brannagan and Barrie Houlihan, from Loughborough University, all located within the U.K., have published a new article. Their...
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Public Diplomacy at the Olympics
Aug 5, 2016
While all roads may lead to Rome, all headlines in this week’s PD News roundup were off to Rio de Janeiro. With the 2016 Olympic Games scheduled to open today in Brazil, news coverage explored the nation-branding and soft power benefits of hosting the “world’s biggest sporting event,” as well as the public diplomacy impact of welcoming the world’s first refugee Olympic team.
- Brazil Must Seize Opportunity for an Olympic-Sized Brand Makeover—The Globe and Mail
- Film Tells Story of First Refugee Olympic Team to 'Show the World their Potential' –Campaign
- South Sudan Refugee Olympic Athletes Have Arrived in Brazil—Geeska Afrika
- Olympics Can Help Rebrand Brazil for the Better—Gulf News
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Composite photograph with background image by Geraint Rowland | CC BY-NC 2.0 and Olympic rings from Wikimedia Commons.
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