Editor's Note: Riordan's full piece on strategic digital and public diplomacy is available here. Much has been written recently about digital diplomacy. But little gets beyond the use of social media to sell messages on...
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The AI Moves In: ChatGPT’s Impact on Digital Diplomacy
In 1982, Time magazine’s cover depicted a man sitting opposite a computer screen. The headline reads “The Computer Moves In.” Time’s cover captured a pivotal civilizational moment, as the introduction of the personal computer would lead to the creation of a new society — a digital society complete with its own logic, norms and values. A society centered on constant connectivity and unlimited access to information. This February, Time magazine’s cover depicted a chat with the AI system, ChatGPT. Though the headline was missing, the association with the 1982 cover was evident as we are now at the moment when “AI Moves In.”
AI, or artificial intelligence, is in no way a new technology. For some time, machines have had the ability to perceive, synthesize and infer information. Moreover, AIs have already become household fixtures. Google search recommendations, social media feeds as well as Siri and Alexa are all examples of AIs that are used daily by billions of people. However, what is unique about ChatGPT is its open and easy-to-use interface. Until now, humans have mostly interacted with the outputs of AI, be it when viewing tailored social media content or scrolling through Google pages. Those who did interact with AI systems were professionals or had professional knowledge and the ability to write code and program AI systems.
Now, however, every internet user can use an AI system.
The main challenge is that much like algorithms, ChatGPT is a black box. We know little about its sources of information and the data it uses to answer questions. It is possible that ChatGPT draws its information from biased sources, from sites ripe with inaccuracies or outdated databases. There have even been reports of ChatGPT inventing information. Specifically, one academic asked ChatGPT to offer an academic definition of the term “nation branding.” While ChatGPT’s answers were accurate, it listed several academic references that do not exist.
Thus, ChatGPT may further undermine trust in diplomats and their institutions while decreasing diplomats’ ability to formulate shared and global responses to shared challenges — a serious predicament in a global world in which the actions of one actor send local, regional and worldwide ripple effects.
Academics and policymakers have already warned that OpenAI may have a detrimental impact on society. Students could use ChatGPT to write essays, applicants could use ChatGPT to take their exams and legislators might use ChatGPT to formulate legislation. While these challenges are noteworthy, they do not include the main challenge that ChatGPT will pose to diplomats.
Thus far, discussions on ChatGPT’s impact on diplomacy have focused on its potential application in traditional domains. For instance, ChatGPT could be used to automate consular services. Diplomats may even use ChatGPT to prepare for negotiations. A diplomat could ask ChatGPT for a summary of Russian statements on the future of Donbas ahead of negotiations to end the destructive war in Ukraine. A press attaché could ask ChatGPT to analyze how his country is depicted in local newspapers. Yet alongside these potential benefits, there is also an important challenge that users will increasingly rely on AI systems to learn about the world around them.
This is a formidable challenge given possible biases and inaccurate information generated by ChatGPT. One can imagine a scenario where users employ ChatGPT much like they do Twitter and Facebook — to learn about events, states and actors shaping their world in near-real time. Yet inaccuracies in ChatGPT will create a false and alternate reality in which these users exist and operate. One example is an alternate reality in which Syria is flourishing, or a reality in which Russia never fought Ukraine or even a reality devoid of the Trump Presidency. Due to Trump’s divisive policies, ChatGPT refrains from offering complex answers to questions pertaining to him.
The greater the gap between reality and ChatGPT’s alternate reality, the more people will struggle to make sense of the world around them. News reports of events and actors that conflict with ChatGPT results will create a growing sense of uncertainty and estrangement from the world. This has already happened thanks to disinformation spread on social media sites.
For diplomats, this gap is a serious issue as feelings of uncertainty and estrangement often result in political polarization. When people can no longer make sense of the world they yearn for the world of yesteryear, for a world that makes sense. This breeds an affinity for reactionary politicians who promise a return to a simpler time and to a world that does make sense. Indeed, Donald Trump’s promise to “Make America Great Again” was actually a promise to make the world coherent again. In place of the fluidity that marks present-day reality, Trump offered the old world of dichotomies, of “good guys” and “bad guys,” of “patriots” and “traitors” and of “men” and “women.”
The past years have shown that reactionary politicians undermine diplomacy in numerous ways. They regularly denounce globalization as a societal ill brought about by an evil cabal of multilateral policymakers. Reactionary politicians also label multilateral institutions as outdated (NATO), corrupt (WHO) or ineffective (UN). They embrace a narrow national prism through which the world is viewed — a prism that scorns global solutions to global challenges. Finally, reactionary politicians create the illusion of a global, financial elite poised on erasing national cultures and heritages. This is then used as an excuse to abandon multilateral institutions as was the case when the US under the Trump administration left UNESCO.
Thus, ChatGPT may further undermine trust in diplomats and their institutions while decreasing diplomats’ ability to formulate shared and global responses to shared challenges — a serious predicament in a global world in which the actions of one actor send local, regional and worldwide ripple effects.
As ChatGPT moves in, diplomats must mitigate its potentially negative impact. One way would be to open ChatGPT’s black box, to regulate open AI systems and ensure that for each answer they include the sources of information and databases used to generate knowledge. ChatGPT results should also recommend additional sources of information and clearly label instances in which generated information may be biased or inaccurate. These are but some ways in which diplomats could mend the gap between reality and ChatGPT’s reality.
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