Introducing the CPD Winter Institute in Public Diplomacy

Foreign ministries have been actively involved in national efforts to stem the coronavirus outbreak. 

Tools curated by CPD Faculty Fellow Amara Aguilar.

New communication tools in the digital era have enabled governments to engage audiences, home and abroad, about key policy decisions and much more. Given that these audiences no longer need traditional information gatekeepers, today’s public diplomacy officers must be flexible, reactive and swift, especially on social media. This is why realtime computational methods to collect, manage and analyze social media data in real time is key to the future of public diplomacy.

CPD Faculty Fellow Corneliu Bjola explains how social media data can be used to conduct virality, signalling and contagion tests.

"We cannot fully understand digital diplomacy without considering the power of emotion," writes Constance Duncombe in the latest Soft Power 30 report.