CPD Blogger Neal Rosendorf shares his thoughts on 'Brand Palestine.'

While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new book Shaping China’s Global Imagination: Branding Nations at the World Expo, I delineate the concept and practice of nation branding by comparing the various ways nations sought to engage the Chinese populace through the medium of pavilion space at the Shanghai World Expo.

nation branding graphic

Reflections on the conceptual implications of nation branding: how branding a nation develops its soft power advantage

Guests at Tokyo Disneyland, 2010/via Flickr Creative Commons

A recent book from Martha Bayles, a lecturer in humanities at Boston College, tackles the question of how American entertainment industry products confound official U.S.

This month, Brazil marks a particularly grim moment in its history. Fifty years ago, the country’s military took power in a coup that ushered in two decades of brutal dictatorship. President Dilma Rousseff, who as a young leftist guerrilla fighting the generals was jailed and tortured, marked the occasion with a speech at Rio de Janeiro’s Galeão airport earlier this month.

The outcome of the crisis in Ukraine depends to an unusual extent on the intentions of one man: Russian President Vladimir Putin. In the last few weeks, since the collapse of Viktor Yanukovych’s Russia-friendly regime and Moscow’s precipitous invasion of Crimea, analysts have been obsessed with trying to get inside the Russian leader’s mind.

Remember the Sochi Olympics? Yeah. Me, neither. There’s been so much focus on Ukraine, we almost forget that just a short time ago we were talking about the “twizzles” of ice dancing. Those were good times. The Sochi Olympics were widely considered a success. They helped introduce a new image of Russia to the world.