This news roundup explores soft power seduction strategies in China, Korea and New Zealand. 

Five suggestions to keep U.S. public diplomacy relevant in the 21st century. 

Conan O'Brien took his comedy show to South Korea, visiting the World Tae Kwon Do headquarters, a Buddhist Temple and the DMZ. 

Digital diplomacy is more than social media visibility.

Ilan Manor compares how different MFAs have incorporated digital diplomacy.

How a baking contest is showcasing the best of Britain's past and present.

Headlines pivoted east in this news roundup with stories on China, Korea and Singapore. 

Expert insight on the significance of U.S-Mexico relations, bilateral trade ties, and how the campaign rhetoric of U.S. presidential hopefuls is impacting Mexico’s image of America.