public diplomacy

The State Department announced major changes to the J-1 Summer Work and Travel Program in May and expanded a list of jobs that students should not be allowed to work. It was the latest in a series of steps to fix the program since The Associated Press reported in 2010 that abuses included participants working in strip clubs.

SportsUnited is the Bureau of Educational and Cultural Affairs’ premier sports exchange program at the U.S. Department of State. Athletes and coaches from a range of sports are chosen to conduct clinics, visit schools, and engage with youth overseas in a dialogue on the importance of an education, positive health practices, and respect for diversity.

Culture can play an integral part in promoting the realisation of the vision of the East African Community through cultural dialogue. If more cross-country cultural events are held in the five member states on a rotating basis, citizens from these nations will better understand each other's cultures and integration will be easier.

The 2012 Taiwan Study Camp for Future Leaders of Pacific Allies, aiming to promote Taiwan’s cultural diplomacy and demonstrate its soft power, kicked off July 9 in Taipei, according to event-organizer the ROC Ministry of Foreign Affairs.

"The main objective of the exposition is to promote Bangladesh's image, heritage and culture in Malaysia," he added...Besides branding of Bangladesh, the fair will also have special focus on bringing remittances through the banking channel from the Bangladeshis living in Malaysia to help the country receive more remittance flow.

American companies sell innovative, high-quality goods and services that are highly valued around the globe. Moreover, the "American brand" itself has tremendous value because it symbolizes a commitment to quality, service, corporate responsibility, and strong ethics that is associated with our very best companies.

A newly-minted U.S. cultural ambassador, McBride's job is to showcase American culture by engaging audiences in nations of strategic importance to the U.S. After Labor Day, Mary McBride and her band take their State Department-sponsored charm offensive to Libya and Afghanistan, among other countries.

Many Americans think that the United States' primary role in the world is the projection of military might. And while the "hard power" represented by drone strikes and aircraft carriers is essential to our security, living and portraying our values is as - if not more - important in the long run.

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