Naturally, many Egyptians will interpret this as unwelcome interference in their domestic affairs. The U.S., then, would need to explain its position, its "red lines," and the consequences for crossing them through renewed public diplomacy, engaging directly with Egyptian political parties and civil society actors.

Over the past few months, I have been privileged to work with a team that has produced a new video, "Visit America: It's Easier Than You Think." The video is addressed to foreign travelers and combines imagery of the incomparable natural wonders of the United States, its vibrant cities, and diverse people, with an overlying narrative describing the straightforward steps to apply for a visa.

This collaborative work is making the case that effective cultural diplomacy need not aspire to control the message. It is not best deployed when closely linked to the priorities of policy makers or defined national interests. Nor is it always desirable for acts of cultural diplomacy to be framed in terms of the goal of the representation of a people.

SportsUnited is ECA’s premier sports exchange program at the U.S. Department of State. Athletes and coaches from a range of sports are chosen to conduct clinics, visit schools, and engage with youth overseas in a dialogue on the importance of education, positive health practices, and respect for diversity.

According to the Brand Finance, Turkey is in the top ten fastest growing brand between other nations. According to their "Nation Brand" research, Turkey boosted its brand value 114 billion USD comparing to last year and leaving Poland, Austria, Belgium, Greece and several other European Union (EU) countries behind.

Young people from West Asian countries were impressed by Taiwan's soft power, including its achievements in organic farming and heritage preservation, after visiting the country on a 10-day trip, the Ministry of Foreign Affairs said Tuesday.

Secretary of State Hillary Clinton love using soft power whenever the situation calls for it, like, say, retooling the State Department’s catering services to serve delicious food from celebrity chefs whenever she hosts visiting heads of state. And no, spectacular food is not a froofy detail, “Tough negotiations take place at the dining table.”

The Confucius Institute has now been established for eight years, and there is a new global wave of interest in studying Putonghua. Nowadays, Chinese society realizes the cultural power of Confucianism, and Confucius' name constantly comes up in the context of Chinese culture.