The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

Sights From Milan Expo 2015: Germany

Jul 29, 2015


Germany is participating in Expo Milan 2015 with the theme "Field of Ideas." The German Pavilion is 29,000 square feet, which includes indoor and outdoor exhibition areas, two restaurants, and a gift shop.

The SeedBoard is an innovative cardboard device given to visitors at the pavilion entrance. It accompanies the exhibit with an interactive screen in three different languages, and also functions as a musical instrument at the final show. Visitors are encouraged to keep it as a souvenir.

"Be(e) Active" is the final show at the German Pavilion. It features two performers who play live music and interact with the public, and two hanging screens that resemble the eyes of two bees.

This photo essay is a part of CPD's eight-week special series, "Branding Nations at the Milan Expo." For related coverage, see:


Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Join the Conversation

Interested in contributing to the CPD Blog? We welcome your posts. Read our guidelines and find out how you can submit blogs and photo essays >