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WASHINGTON -- Alhurra television celebrates its ninth anniversary on Feb. 14, with a larger audience and claims of editorial progress.

To celebrate the New Year, Culture Posts is focusing on the relatively new concept: relationalism. Public Diplomacy viewed through the lens of relationalism has several implications. Most immediately, discussions about relations and relationship-building – the hallmark of the “new public diplomacy” – can move to a more sophisticated and nuanced level.

Developing a Relational Eye

George Packer, in his piece in The New Yorker evaluating Hillary Clinton’s tenure as Secretary of State, cites Clinton’s many public events around the world and observes that she “knew she would have to be seen listening in order to help regain the world’s respect” for the United States. Packer also notes that Clinton’s approach was not always appreciated, that her town halls and other such sessions “were sometimes derided as soft and marginal to real foreign policy.”

In 2012, Fergus Hanson released two reports covering the scope of "e-diplomacy" within the U.S. State Department. He provided a broad view of how the State Department had adopted social media and other IT platforms to accomplish the business of diplomacy. Facebook pages for U.S. embassies, tweeting ambassadors, and new forms of knowledge management were among the examples cited to illustrate a larger trend towards the incorporation of information technology into the practice of statecraft.

APDS Blogger: Shaocong 'Amanda' Hu

On Jan. 19th, the USC MPD Beijing Delegation attended a roundtable themed “The Present Situation and Prospects of China’s Public Diplomacy” sponsored by the Charhar Institute, a leading public diplomacy and international relations think tank in China.

As part of the new year festivities, Culture Posts is focusing on the relatively new concept – relationalism – and its implications for public diplomacy. Relationalism is still so new it is not yet in the dictionary. It is only beginning to make its debut in academic journals.

What is perhaps most ironic about relationalism is that it appears to have been hiding in plain sight. All that was needed to see it was a different perspective or lens.

A 3rd Dimension

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