We’ve Upgraded to Public Diplomacy 2.1, but Does it Matter?

The rise of Web 2.0 tools created a new, easy-to-use channel for diplomats and public diplomacy bureaus to reach far-flung publics. Many foreign ministries adopted the new technology almost immediately, creating a field called public diplomacy 2.0. New problems appeared quickly though. Social media’s all-in participation creates an environment where messages cannot be controlled as they are framed and re-framed by the twittering masses. Read More

The Latest Round of China’s Panda Diplomacy: Winning Hearts in Belgium

On February 23, two giant pandas arrived in Belgium on a 15-year loan, where they received a red-carpet welcome. Among those waiting on the tarmac were 2000 people, many of them excited kids, and also the Belgian Prime Minister Elio Di Rupo. In September 2013, Di Rupo and Chinese Premier Li Keqiang signed the agreement to send the two mammals to the Pairi Daiza Animal Park, some 30 miles southwest of Brussels.  Read More

As Sochi 2014 Comes to Close, ‘New face of Russia’ is Celebrated

ADLER, Russia — The Sochi 2014 Winter Games drew Sunday night to a close, an Olympics intent on projecting the image of a strong and confident new Russia across this vast country and to the world beyond, with a mighty Russian team awakening the echoes of the mighty Soviet sport system to prideful spectator cheers of “Ro-ssi-ya! Ro-ssi-ya!” Albeit, over 17 days, to the beat of “Get Lucky” by a Russian police choir. And cheerful volunteers yelling, “Good morning!” while dancing to the Black Eyed Peas. Read More

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