Public diplomacy (PD), if defined as the act of a government engaging directly with a foreign public, then many governments are currently conducting PD towards the Filipino public in the aftermath of Typhoon Haiyan's devastation. Most public diplomacy scholars and practitioners refer to the foreign aid assistance in the wake of a disaster as "aid diplomacy." This aid diplomacy is often spoken about in terms of foreign aid packages, goodwill gestures, and how foreign aid can help to increase a public's positive attitudes towards the aid-providing country.
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