China’s Charm Offensive: Beyond Appearances

Since the beginning of the 21st century, China has been a rising star in the arena of public diplomacy. Its PD campaign, coordinated by the Ministry of Foreign Affairs, involves fourteen separate Departments, including the United Front Work Department, the Ministry of Commerce, the Ministry of Culture, and the General Administration of Press and Publication. [1] The colossal campaign aims to brand China as a responsible, peace-loving, and culturally sophisticated nation. Read More

Toronto out, is U.S. in for the 2024 Olympics?

The 24/7 Olympic news cycle is consumed right now, and understandably, with security issues for the forthcoming Winter Games in Sochi. Then, too, there are the construction woes over the 2016 Summer Games in Rio de Janeiro, where the International Olympic Committee president, Thomas Bach, is paying a visit this week. You had to be tuned in very, very carefully to hear the bolt that came Monday from Canada — even though it carries huge implications not just for the United States but for the race for the 2024 Summer Olympics. Read More

The African Frontier in Humanitarian and Development Work

Non-governmental organizations, together with government institutions have been major stakeholders in Turkey’s African initiative. Humanitarian assistance, development aid, humanitarian diplomacy, and exchange diplomacy are central to Turkey’s existing involvement in Africa. Read More

Philippines: How Can the World be Kept Engaged After Typhoon Haiyan Disappears from the News?

On November, 8 2013, Super typhoon Haiyan, the strongest storm ever recorded, destroyed an area as big as Belgium and affected the lives of 14 million people in the central islands of the Philippines. Immediately following the storm, a surge of prominent international newsmakers and their crews descended on Tacloban and began live reporting from the disaster zone. The visually powerful coverage resonated around the world: expressions of solidarity and funding poured into the Philippines. Read More

Avoiding the Branding Trap in Public Diplomacy

LONDON --- If Apple, Disney, Coca Cola, and other corporate giants benefit from their carefully nurtured brands, why shouldn’t nations do the same? “Branding” is a fashionable tool on which some public diplomats rely heavily…perhaps too heavily. Helping global publics associate a country with nice things may be useful, but emphasizing a brand for a country can be self-defeating. A nation is not a soft drink, and public diplomacy planners will find themselves getting little return on their efforts if they are satisfied with mere imagery. Read More

Culture Posts: Basketball Diplomacy in CNN’s Court

Sports diplomacy is often presented as a slam dunk approach for building relations across political divides. Last week veteran NBA star Dennis Rodman took a shot at “basketball diplomacy” in North Korea and showed how professed good intentions can go afoul. It also demonstrated the deft role of the media as the tables turned on the NBA players following a confrontational interview between Rodman and CNN New Day anchor Chris Cuomo. The NBA players not only lost control of the ball but became the ball on CNN’s court. Read More

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