As International Yoga Day grows global awareness of the practice, India's government and cultural organizations are taking steps to shape the narrative.
Sudarshan Ramabadran of the India Foundation's Center for Soft Power suggests Indian culture could serve as a lens in the growing need for "cultural competence."
India's Namaste greeting follows social distancing guidelines and has been adopted by world leaders, writes Aparna M Sridhar of the Center for Soft Power.
In anticipation of Ayurveda Day, Aparna Sridhar of Center for Soft Power writes how the Ayurveda system's unique approach to healthcare is a source of India's soft power.
Sonali Singh, Assistant Professor of Political Science at Manipal University Jaipur, reflects on the annual International Day of Yoga and India's soft power.
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Yoga has offered the Indian state unprecedented opportunities for global, media-savvy political performance. In recent years, the nation has made international headlines by creating a national ministry for yoga. It has promoted yoga tourism; staged mass yoga practices and Indian officials have even proposed yoga as a national solution to an astonishing range of social problems, from reducing rape to curing cancer.