economic diplomacy
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Blog%20photos_7.png?itok=YoeAxnWR)
The Meloni government’s “Made in Italy” campaign of branding and export promotion reflects a compromise between nationalism and internationalism.
![Incense image by Meena Kadri via Flickr.com Incense image by Meena Kadri via Flickr.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469%20India%20incense.jpg?itok=LNFgG6Ef)
How India fares in soft power rankings is a reflection of how its global cultural products are recognized, writes Aparna M Sridhar of Soft Power Magazine.
![Image courtesy of mmisof Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/China%20in%20Africa_Satellite_WEB.jpg?itok=GJmyeSr2)
How China’s privately-owned pay television company StarTimes has developed relationships throughout Africa.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Website_TWiPD_2018_08_10_v1.png?itok=Zq60JhW0)
This Week in PD, we share news on exchange diplomacy, nation branding, soft power and more.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Website_TWiPD_2018_04_06_v1_1.jpg?itok=DG4ZBIiz)
This Week in PD, we share international news on exchange diplomacy, corporate diplomacy, foreign aid and more.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Website_TWiPD_2018_02_16_v1.jpg?itok=6-GCr89y)
This Week in PD, we share international news on digital diplomacy, people-to-people diplomacy, music diplomacy and more.
![Image courtesy of TimoThai](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_skyline-2748927_1280.jpg?itok=zPivo25H)
Zhimin Tang developed the 4I model to describe the corporate social responsibility of Chinese firms in Thailand.
![Image courtesy of Brazil's Ministério da Indústria, Comércio Exterior e Serviços via Flickr](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_31560999253_22c12e2833_b.jpg?itok=OGIjxV1_)
Businesses are beginning to play a bigger role in achieving the UN's Sustainable Development Goals, says Anoush Rima Tatevossian.