Recently, I went to see World War Z, a typical Hollywood blockbuster with a fairly typical theme--ZOMBIES. Now a quick note to all you non-film buffs out there, zombie films are never about zombies, they are about the societal pressures of the day. (Spoiler Alert) This film obviously made statements about the ills of our planet, and the basic premise of the film was not anything new.

What happens when the domestic public seemingly overtakes a country’s public diplomacy agenda?

Brazil looked like it had scored a double goal when it secured the bid to host the 2014 World Cup and 2016 Olympics. A massive promotional campaign to garner world attention was well underway. And then came the massive protests by the Brazilian public.

The House Foreign Affairs Committee came out swinging this morning in its hearing titled “Broadcasting Board of Governors: An Agency ‘Defunct.’” Chairman Ed Royce laid the groundwork in his introductory remarks, offering an overview of the BBG’s legislative origins and the proud history of U.S. government broadcasters that helped the West win the Cold War.

A previous Culture Post explored cultural assumptions about who is the ‘public’ in public diplomacy and suggested an expanded vision of “the public” that includes the domestic, diaspora, and foreign publics. Failure to see a public and the role it plays can leave a nation vulnerable to blind spots in its public diplomacy.

Matthew Wallin of the American Security Project posed an interesting question in a recent blog post titled “Engagement: What does it mean for public diplomacy?” This question touched a nerve for me, because there are no ready definitions for the term – despite the fact that it appears across statements articulating the purpose of U.S. public diplomacy.

The realm of social media and the power of the Internet lies in the hands of the people. Together they are a tool that allow greater access to information, global connectivity, a platform for speeches, advocacy and political statements, tools for video and photo dissemination and much more. The Internet, in many parts of the world, is free and open to the public, which allows for the rapid growth of people-to-people diplomacy across national borders, and has a democratizing effect on information. It has also created the space for the tech boom in which the giants of Silicon Valley thrive... >