The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.
![Image courtesy of the author. Author's note: Fishermen in Senegal are among the small traders being negatively impacted by large French transnational companies within the country, which contributes to the negative sentiment towards France.](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/American%20Soft%20Power%20in%20Senegal_WEB.jpg?itok=pQTL06X5)
Boren Scholar and USC alum Kendal Gee discusses her experiences in Senegal.
![Image courtesy of GDJ via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/Priewe%20Blog%20Images_Part%20One.jpg?itok=nuo81qGY)
Sascha Priewe, CPD Research Fellow (2019-2021) and Royal Ontario Museum (ROM) Associate Vice President for Strategic Initiatives & Partnerships, discusses cultural diplomacy at the local level in part one of this two-part series.
![Image courtesy of katarzynajavaheri0 via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/U.S.-Georgia%20Exchange%20Diplomacy_WEB.jpg?itok=TkFrX-Bh)
Activities that help alumni of U.S. exchange programs build on their international experience strengthen U.S.-Georgia relations, writes Mariam Khatiashvili.
![Image courtesy of GDJ via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/Bjola_Crisis%20Social%20Media_WEB.jpg?itok=Ro4PaATT)
CPD Faculty Fellow Corneliu Bjola explains how social media data can be used to conduct virality, signalling and contagion tests.
![Images via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/City%20Diplomacy_LA%20and%20Iran_WEB.jpg?itok=rX0UZP5X)
Recent developments in U.S.-Iran relations highlight how local diplomacy can bring together the people of Los Angeles and Tehran, writes CPD Research Associate Sohaela Amiri.
![Image courtesy of mohamed_hassan via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/How%20to%20Craft%20a%20Public%20Diplomacy%20Campaign_WEB.jpg?itok=MOfv0G-A)
MPD student Joshua Morris ('21) lists 14 steps necessary for a successful campaign.
![Image courtesy of fotobias via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/Western%20Soft%20Power%20Under%20Pressure_WEB.jpg?itok=JJKb2fCe)
Which factors determine credibility for U.S. foreign policy? Read this deep dive from Khristo Ayad.
![Image courtesy of Christina Morillo via Pexels](https://uscpublicdiplomacy.org/sites/default/files/styles/blog-listing-230x140/public/uploads/Diplomatic%20Partners%20Soft%20Power_WEB.jpg?itok=50zorlaM)
Diplomatic spouses and partners offer powerful PD resources, write Michael Edward Walsh and Britt Spyrou.
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