Wielding the Power of City Branding

As cities take on a bigger role in foreign affairs, their place branding campaigns have grown more important as well. Regions, cities and individual locations are re-imagining themselves and portraying their own, unique...

City diplomacy is increasingly recognized as a powerful tool for local communities to prosper in a globalized society. In recent years, U.S. mayors are embracing international relations as it relates to their urban...

All over the world, a growing number of cities are deploying significant resources in order to stand out as places to visit, do business and invest. Annual international rankings of the world’s most attractive cities, such...

Principal Investigator: Jay Wang As geopolitics and economies shift toward the Pacific Rim, Los Angeles is ideally situated to play a key role in addressing common regional and global challenges.To better understand what...