In anticipation of Ayurveda Day, Aparna Sridhar of Center for Soft Power writes how the Ayurveda system's unique approach to healthcare is a source of India's soft power.

In the first of a two-part series, Ilan Manor argues that the concept of soft power has become banal in 21st century public diplomacy discourse.

Responding to disinformation and sharp power tactics requires identification, analysis and categorization.

Sudarshan Ramabadran of the India Foundation's Center for Soft Power discusses the soft power of Indian support for Ph.D. grants to ASEAN students.

Bond university student Bridget Sprott takes a look at how Instagram has a role to play in nation branding and helping governments connect with citizens.

As an iconic British brand and soft power asset, the Premier League engages a more global audience through its Asia Trophy.

CPD Faculty Fellow and Director of USC's Master’s Program in Public Diplomacy Nicholas Cull underlines the importance of a U.S. presence at Expo 2020.

UNESCO's Intangible Cultural Heritage program has served as a platform for both cooperation and competition among countries in the Asia-Pacific region.