Expo 2025 Viewpoints is a CPD Blog series featuring essays and photographs by USC Master of Public Diplomacy students who toured the Expo in Osaka, Japan.

Mega-events such as the World Expo, the Olympic Games, and the FIFA World Cup serve as powerful stages for public diplomacy, offering host nations a unique opportunity to project national identity, shape global perceptions, and foster international dialogue.

César Corona, CPD Assistant Director of Engagement and CEO of ExpoMuseum.com, shares his journey with World Expos. 

The Public Diplomacy Program at USC Annenberg is sharpening its focus on academic excellence and practical engagement to address the evolving challenges of global communication and international security.

As powerful forces like AI revolutionize the field, public diplomats must embrace new tools and platforms to engage global audiences, while remaining wary to track and counter threats like disinformation. 

David Craig is a member of CPD's Professional Training Faculty

Joshua Shen is CPD's current U.S. Public Diplomat in Residence (2024-26)

Joshua Shen is CPD's current U.S. Public Diplomat in Residence (2024-26)