Reading List: Challenges to U.S. Global Image
The response to the COVID-19 pandemic, recent protests against racial injustice, and U.S. foreign policies among other factors, have tarnished the global image and appeal of the country. This in turn undermines U.S. soft power and raises questions about what can be done to overcome the challenge. A number of scholars and diplomats in our network have shared insightful commentary on the topic. Here is a roundup of the articles for you:
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Will US Elections be a Missed Chance for Public Diplomacy? By: Neil Simon Vice President of Portland-based Bighorn Communications Neil Simon argues that "visiting a country amid a national election campaign is to see its civic life most animated" but that the U.S. could miss this opportunity in the 2020 elections. |
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Rebuilding the American Brand By: Mieczysław (Mietek) Boduszyński & Sarah Alaoui British Journalist Gary Younge examines the relationship between Black Americans and Europeans, while taking a critical look at Europe’s perceptions and biases of its own racial inequality. |
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International Trust & PD Fundamentals, Home and Abroad By: Elizabeth McKay Elizabeth McKay, CPD’s 2018–20 Public Diplomat in Residence, invites policymakers to embrace how historical lessons can guide U.S. policymakers now to address the issues that negatively impact the global image of the U.S. |
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A Revived Diplomacy: Collective Engagement as the Way Forward By: Earle & Barbara Scarlett Former U.S. diplomats Earle and Barbara Scarlett make policy recommendations for the U.S.' role on the global stage, arguing for collective engagement with the rest of the world as a means to improve US credibility and legitimacy on the world stage. |
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Restoring U.S. Public Diplomacy By: William A. Rugh & Zachary Shapiro Ambassador (ret.) William A. Rugh and Zachary Shapiro of the Fletcher School of Law and Diplomacy suggest three key reforms for U.S. public diplomacy in the event of Joe Biden winning the 2020 election. |
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Addressing Systematic Inequalities is Crucial for National Security By: Sohaela Amiri CPD Research Associate Sohaela Amiri examines the relationship between public diplomacy and national identity, values and image. |
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Why Inclusion Matters in Public Diplomacy By: Julia Wilson CEO & founder of DC-based consultancy Wilson Global Communications Julia Wilson writes about building a pipeline of future foreign diplomats based on diversity and inclusion. |
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