The country's first Olympic medal was a victory for the nation, both at home and abroad.

A podcast delves into the rise of Chinese cinema and its dual aim at home and abroad.

As part of the Cultural Values Project commissioned by the British Council and the Goethe-Institut, a new literature review has been published. 

Zhimin Tang developed the 4I model to describe the corporate social responsibility of Chinese firms in Thailand.

This Week in PD, we share international news on nation branding, international development, soft power and more.

This Week in PD, we share international news on soft power, digital & new technology diplomacy, economic diplomacy and more.

The Inter-Parliamentary Union and the International Conference of Youth and Students are two events that promote Russia’s soft image to the world.