branding
![Image of globe and images via iStock Image of globe and images via iStock](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-global-branding-2.jpg?itok=q7ySPXov)
CPD Director Jay Wang authors a research review in the Oxford Research Encyclopedia of Communication that addresses changes in global audiences and consumers.
![Photo Courtesy of the ASEAN-Korea Centre via Korea.net](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/ASEAN-Korea%20Train_WEB.jpg?itok=nkWepOBr)
Seksan Anantasirikiat reflects on the 10th anniversary of the ASEAN-Korea Centre (AKC) and its people-centered approach to strengthening relations between ASEAN and South Korea.
![Image courtesy of dconvertini via Flickr](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/11011824364_ca35034f3d_k%20%281%29.jpg?itok=0WSb6tHm)
The ASEAN Roundtable, a student-run public diplomacy program, uses human connections to promote ties between ASEAN and South Korea.
![Image courtesy of moritz320](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_postage-stamps-3292118_1280.jpg?itok=l0jxzKd8)
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
Speed of reaction to social media trends is becoming more important in the battle between fast fashion and more established High Street retailers, say experts. [...] Topshop's global marketing director Sheena Sauvaire told the BBC's Today programme that while the concoctions on the catwalk influence High Street retail design, social media is increasingly playing a role.
![Image courtesy of Narendra Modi via Wikimedia Commons Prime Minister Modi & President Rouhani](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_prime_minister_narendra_modi_with_president_of_iran_hassan_rouhani.jpg?itok=bgLvGopO)
Ilan Manor explores the relationship between a country's national image and the image of its leader.