NATO's Barbora Maronkova provides a walk through the Alliance's 70-year history of public engagement. 

Shawn Powers, Acting Chief Strategy Officer of the U.S. Agency for Global Media (USAGM, formerly BBG), describes the agency's audience reach and impact evaluation methodology.

Seksan Anantasirikiat examines how (and why) Thailand seeks to be looked upon favorably by Mozambicans. 

Halid Bulut, Executive Director of the Yunus Emre Institute, shows how archery is no longer used for warfare, but for diplomacy. 

As a nation of immigrants, the United States should use its diverse ancestral heritage as a public diplomacy tool.

The BBG has more than rebranded as USAGM; its audience measurement methodology has changed. A longtime audience research analyst questions some of the resulting numbers.

Why social listening is a critical tool for managing a country's image. 

Despite the challenge posed by TB, the STOP TB Partnership has shown its ability to use conference diplomacy to take decisive action.