Expos, the quinquennial display of national, corporate and cultural hegemony started as commercial fairs more like today’s trade shows than the theme parks they are today. [...] Subsequent expos evolved into highly branded affairs in which participants sought a revivified international identity as nations and did so with increasingly bombastic pavilions.
Discover how Japan crafted its brand identity at two world expos.
The May 2016 edition of Bruce Gregory's public diplomacy reading list is now available.
Remembering Jack Masey, a giant in American public diplomacy.