soft power

February 11, 2026

Professor Nicholas Cull describes his origins in public diplomacy, the USC Master of Public Diplomacy Program, and his latest research into reputational security.

Too often, peacebuilding remains an abstract aspiration—rather than a system deliberately designed to endure, across every level of society.

 

Addressing the role of piracy in the context of cultural diplomacy.

Ambassador Paul Hare explores why the United States’ G20 Presidency for 2026 offers an opportunity to consolidate Trump’s peace efforts.

Neal Rosendorf outlines a post-Trump bipartisan plan to restore America’s reputation and soft power.

 

December 1, 2025

Geoffrey Cowan, founder of the USC Center on Public Diplomacy, recaps the history of the Center, forecasts the future of Voice of America and offers advice for public diplomacy students. 

For Saudi Arabia, the announcement that Riyadh will host Expo 2030 represents more than a prestigious global event; it is an opportunity to showcase our authentic identity to the world through the lens of cultural diplomacy.

Ed Sheeran's cross-cultural music videos reflect broader geopolitical shifts toward multipolar global power structures.

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